In this [format of lead magnet], you will [verb e.g. learn, discover]:
[Concept 1] [Benefit]
[Concept 2] [Benefit]
[Concept 3] [Benefit]
[Concept 4] [Benefit]
Are you ready to [Desired result] and [Overall Outcome]?
DOWNLOAD PLAYBOOK NOW
Raise your hand if…
[Pull From Your “Scenarios” - Pick 5-10.
Reminder: Scenarios allow your ideal client to recognize themselves as someone who will benefit from what you’re offering. You want them to think “Hey, that’s me!” Look at your their thoughts, patterns of behaviours, the things that they internally say or think about]
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Well, all that is about to change.
In [Lead Magnet Title], you will learn how I went from [Before] to [After- Highlighting Authority] in [Timeframe.]
This 40-page [Lead Magnet Format] will take you behind the scenes of the [Lead Magnet Content] so you [Benefit] and [Tangible outcome]. You will [verb e.g. learn, discover] [Lead Magnet Content] that [outcome] without [pain point].
If you’re ready to say goodbye to [emotion due to problem], [Lead Magnet Format] will help you [desired result].
By [verb e.g accessing, unlocking, uncovering, revealing] the [noun e.g strategies, frameworks, blueprint] inside this [Lead Magnet Format] you’ll [Tangible outcome], and [Tangible outcome.]
Are you ready to [desired result] and [desired result]?
Download your FREE copy of [Lead Magnet Name] and [take action towards desired outcome.]
DOWNLOAD FOR FREE NOW
Get ready to learn…
➔ [Concept 1] [Benefit]
➔ [Concept 2] [Benefit]
➔ [Concept 3] [Benefit]
➔ [Concept 4] [Benefit]
➔[Concept 5] [Benefit]
➔[Concept 6] [Benefit]
➔ [Concept 7] [Benefit]
This 40-page [Lead Magnet Format] will become your [noun e.g. roadmap, blueprint, guiding light] to [tangible outcome] and [tangible outcome].
THE AUTHOR
[Name], [Authority building Title] e.g. Creator of [Course/program], 6-figure Healer]
- [Interesting fact about yourself - i.e. Who you are, your expertise and who you serve]
- [Authority building fact about yourself - i.e. Your experience with the problem and why you decided to solve it]
- [Interesting fact about yourself - i.e. Your mission statement]
